As the world’s oldest independent family-owned perfumer, Floris understands the emotive power of scent better than most. Founded in 1730 and still family-operated nearly 300 years later, it started life selling perfume and shaving goods from its boutique on 89 Jermyn Street, where the flagship still stands to this day. Floris fragrances have, over the course of the company’s long history, been favoured by the likes of Beau Brummell, Marilyn Monroe and, famously, HM Queen Elizabeth II.